Always ride for the brand.
That’s what makes a good hand.
Ride for the care of the cattle and the land.
Always ride for the brand.
Bosses will come and go.
Managers and coworkers drift on with the snow.
When push comes to shove you make sure the season is done before it’s time for you to go.
Always ride for the brand.
Take pride in what you do. From little things like tying yer twine up neatly after feeding. To giving your horses, cows and dogs the best care. Treat them as they were your own. Always putting their needs before yours.
Always chase after that stray. Don’t leave a Cow behind, through steep country and in thick brush you do the dirty work and bring her up.
Managing the grass to help it grow strong and tall. To making a once barren range, fertile to grow. Always ride for the brand.
Fixing fence and riding the hottest of days and the coldest of days. among the romance and the history of the cowboys that came before you.
Some say if you ain’t horseback you’re not punchy.
But even if feeding ain’t so glamorous or haying ain’t so hot. My cows need to eat and it’s my job to make sure they get what they got.
You can have all the fanciest gear. Wear all the trendiest clothes. Ride around admiring your shadow. Look worthy for the gram.
But if you don’t ride for the brand.
You ain’t no hand.
Always ride for the brand.
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